Now we are at a stage where we are the first choice of prominent mobile operators across the world against major global brands and our customers speak highly of us recognizing our efforts, quality work and technology.
The transformation and growth of our business have triggered the evolution of our identity as a company – which required us to renew our branding. Our previous branding which was the combination of orange and grey served well in positioning us as an agile, fast growing company. Now we have a larger customer base and our customers perceive us as well-established brand with a superior technology that is field-proven across major Tier 1 operators around the world. And we are still flexible and agile.
Today we are excited to inform you that, we came up with our new logo and color theme, which have also served as the foundation of the other brand elements, such as our new web page!
The key emphasis of the logo is the accelerating bars with the gradient blue. So, what does it mean?
- The acceleration of the bars shows our competency to improve the network & business performance with intelligent solutions, while network complexity is increasing exponentially and technology transformation is happening at a rapid pace.
- The blue color reflects our identity as a well-established and trusted company with a sophisticated solutions portfolio.
- The gradient theme means that in spite of the increasing number of customers, we are still flexible and agile, responding to change and our customers’ requests in the most constructive and smartest way possible. In other words, it shows our ability to challenge the status quo in network management to help our customers perform better.